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Business Details
19 Years
experience
Your Trusted Metal Roofing Experts in Northern Wisconsin & Michigan's UP
Since 2007, American Metal Roofs has been the premier provider of high-quality metal roofing solutions in Northern Wisconsin and Michigan's Upper Peninsula. Our team of certified experts specializes in residential, commercial, and church roofing systems designed to last over 125 years, combining durability with energy efficiency. We offer a comprehensive selection of products including standing seam roofs, aluminum shingles, and steel roofing, all backed by industry-leading warranties.

Our commitment to customer satisfaction is evident through personalized consultations, free DIY seminars, and a 100% non-prorated workmanship warranty. With a state-of-the-art manufacturing facility and a focus on sustainable practices using 96% recycled materials, we ensure every installation meets the highest standards of quality and environmental responsibility.
Services
Residential Metal Roofs Commercial Roofing Standing Seam Roofs Aluminum Shingles Steel Roofing Agricultural Panels Terra Tile Roofs Flat Roof Products Roofing Financing DIY Roofing Kits
Details
  • Year established: 2007
Highlights and features
  • We offer metal roofing systems proven to last over 125 years with proper installation.
  • Our team includes certified experts with decades of combined roofing experience.
  • We provide 100% non-prorated material and workmanship lifetime warranties.
  • Our energy-efficient roofs carry EPA Energy Star ratings for reduced utility costs.
  • We maintain a state-of-the-art manufacturing facility for precision product quality.
What people say
Beautiful results Lifetime warranty coverage Energy efficiency benefits Professional installation Increased home value
Services
Residential Metal Roofs
We install durable residential metal roofing systems designed to last over 125 years. Our solutions combine aesthetic appeal with proven performance against harsh weather conditions. Homeowners benefit from energy efficiency, increased property value, and lifetime warranties.
Commercial Roofing
Our commercial roofing solutions deliver long-term protection for office buildings, restaurants, and retail spaces. Systems feature energy-efficient materials, 25-year warranties for flat roofs, and specialized options for industrial applications. Installation prioritizes durability and minimal maintenance requirements.
Standing Seam Roofs
We offer standing seam metal roofing with concealed fasteners for both residential and commercial properties. Available in aluminum or steel, these roofs provide superior weather resistance, energy efficiency through HI-R coatings, and clean architectural aesthetics.
Aluminum Shingles
Our aluminum shingle systems replicate traditional roofing aesthetics while offering enhanced durability. Products include Oxford, Rustic, and Country Manor styles with multiple color options. These maintenance-free solutions resist corrosion and retain value over time.
Roofing Financing
We provide flexible financing options through partnered financial institutions. Services include deferred payment plans, layaway programs for DIY installations, and competitive-rate loans to make premium metal roofing accessible for residential and commercial clients.
People
Ray Farmer
President
Ray Farmer leads American Metal Roofs with over 15 years of industry experience. He established the company's commitment to quality and customer satisfaction in 2007. Under his leadership, the company has become a regional leader in metal roofing solutions.
Questions
What makes metal roofing a better choice than asphalt shingles?
Metal roofs last 2-3 times longer than asphalt, resist extreme weather, and offer energy savings through reflective coatings. Our systems maintain value over 125 years compared to asphalt's 12-20 year lifespan.
Do you offer warranties on both materials and installation?
Yes, we provide 100% non-prorated lifetime warranties covering both materials and workmanship. Commercial flat roofs include 25-year non-prorated warranties through manufacturer partnerships.
Can metal roofs be installed on existing structures?
Our experts assess each property for structural compatibility. Most installations occur over existing roofing systems, eliminating removal costs while ensuring proper insulation and ventilation during the process.
Are financing options available for residential projects?
We offer multiple financing solutions through partnered lenders, including deferred payment plans and competitive-rate loans. Most approvals occur within 24 hours to accommodate urgent roofing needs.
Do you provide DIY roofing materials and support?
Yes, we supply DIY metal roofing kits with comprehensive support including free seminars, installation guides, and technical assistance to ensure successful self-installation projects.
Videos
Reviews (5)
Scott Nielsen
Dec 31, 2021 Report
The entire staff was very helpful, courteous and professional. The product they installed was clearly explained for quality, durability and appearance prior to us signing a contract with them. Installation took place in 10 days of signing contact and only took 2 days to install. Work site was very clean after install. Would definitely recommend them to others.
Marcus Kruse
Jun 21, 2021 Report
Let me start by saying everyone who I talked to was professional. I had an estimate done for my roof and was quoted over 70k for a new roof. I understand a metal roof is more expensive than a traditional asphalt roof. My issue came when I was quoted 30k for the materials and they have a diy course you can take. That means they are charging 40k for labor alone. That is without removing my existing roof.

So I wanted to sign up for the DIY class to get a feel for the work and see if I could handle it. One time I tried to register online and I never received a confirmation. The second time I was told the course was not happening the day before. For reference to others I received a quote for a another "shingle" looking metal roof for 20k less and a replacement asphalt for 25k including labor. Yes these were from a reputable roofing company.

You can hear their adds on the radio. If you are looking to waste your money go for it. By the way there is no huge need for aluminum roofing in Wisconsin compared to a correctly coated steel shingle. Don't fall for their sales pitches.
Francis Lardinois
May 17, 2021 Report
We are very happy with our metal roof. People throughout the neighborhood have commented how beautiful it looks. After years of misery with an asphalt roof, blowing off or breaking loose it gave us great comfort to have a metal roof. The installers were prompt, neat and very professional. Even though it is more expensive, it is well worth the peace of mind that it will hold up with no worries. I would recommend American Metal Roofs to anyone looking for a good quality roof.
William Kelley
May 01, 2021 Report
We have had our American Metal Roof for three years now and it still looks great. We love the way the snow just slides off our roof with the slightest touch of sunlight and eliminates any snow load or ice build up on our house. We understand these roofs are very expensive and not for everyone but other than the cost we have no complaints. We were very satisfied with Ray and the rest of the crew throughout the entire process.
Susan Holtz
Apr 30, 2021 Report
American Metal Roofs did a wonderful job from product explaination, timely and professional instillation, thorough cleanup, and wonderful follow up. I highly reccommend them when considering your home repair / replacement needs. I love my metal roof. Thank you Ray and team. Service: Roof installation